Beasts of the Southern Wild

Fox Searchlight’s Beasts of the Southern Wild had enormous film festival buzz before its release. But it also didn't have a well-known director and cast... a marketing challenge. On the site, as in the movie, Hushpuppy is our narrator and we see the Bathtub, a celebration of life (and death) and childhood imagination, through her eyes. We allow users to see the raw beauty of her world and to hear her wise-beyond-her-years observations.
 
The site's navigation is presented as a living, breathing surface that moves and grows, a visual poetry illustrating the film’s core themes. Footage and additional dialogue from the film further immerse users in the Bathtub.
Nominee
 
Site of the Day
 
Site of the Day
 
Site of the Day
 
Silver