Fox Searchlight’s Beasts of the Southern Wild had enormous film festival buzz before its release. But it also didn't have a well-known director and cast... a marketing challenge. On the site, as in the movie, Hushpuppy is our narrator and we see the Bathtub, a celebration of life (and death) and childhood imagination, through her eyes. We allow users to see the raw beauty of her world and to hear her wise-beyond-her-years observations.
The site's navigation is presented as a living, breathing surface that moves and grows, a visual poetry illustrating the film’s core themes. Footage and additional dialogue from the film further immerse users in the Bathtub.