LEGO® Star Wars™ Force Builder

”Master your force” is an umbrella tagline for LEGO Star Wars to put focus on creative play with kids. By empowering kids to build anything in the LEGO Star Wars galaxy, they are encouraged to use the force (a metaphor for creativity) to become better LEGO builders while also further developing their creative skills. 
 
Our task was to create a long term digital platform to empower kids to user their force and connect on a deeper level with the LEGO Star Wars universe. The experience puts emphasis on not only the personal building experience but also the pride of creation and sharing it with an audience.
 
Force Builder allows kids to build Star Wars spaceships with LEGO using the force. The app is composed of different sections that all stimulates open ended role play. It is designed in a way to empower the user to be in control of every step in the creative process, learning through trial and error how building decisions affect the performance of their ship.