By accessing the “Infinite Trailer” through either its iOS app or, users could upload original videos of themselves interacting with Hollywood-caliber special effects. The footage of a user evading explosions, dodging rockets and ducking bullets then gets shared with the world. It becomes fused in a giant collection of user-submitted clips, a seemingly never-ending movie trailer that casts users right alongside action movie icons such as Stallone, Schwarzenegger, Norris, Van Damme, and more! Users can also vote for the trailers they think are the most badass.
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